We researched specifically into independant and British film audiences as this is the origin of our film opening. It was important to consider large scale institutions and how they target British audiences as well, as the Hollywood Market is known to dominate the film industry and overpower the British film industry.
From our target audience research, we found that Comedy Drama’s often attract younger audiences and female audiences due to the elements of comedy, so these have been our main targets. We also found that older generations and male audiences, on a smaller scale, may be attracted to the drama aspects of our film opening.
From our target audience research, we found that Comedy Drama’s often attract younger audiences and female audiences due to the elements of comedy, so these have been our main targets. We also found that older generations and male audiences, on a smaller scale, may be attracted to the drama aspects of our film opening.
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