Target audience

To research into the specific target audience of my film opening, i looked into previous analysis of audience and genre preferences according to age and gender in particular.
Blockbusters are generally comedy drama's  or alternatively romantic comedies and therefore have similar target audiences to those we would attract in our two minute film opening. Blockbusters tend to attract larger audiences over a wider scale as compared to independent films due to bigger budgets (known actresses/actors) and therefore better marketing, however, because our film opening is independantly produced, research into UK and British film audiences was essential.
The BFI conducted a survey called 'Opening our Eyes' and found in relation to my genre quite simply that female audiences preferred romantic comedies, younger audiences preferred comedy, while older audiences preferred drama and male audiences preferred action/adventure. This means that Gina and I would be targetting younger audiences and attempting to grasp female audiences through the comedy aspect of our film, older audiences through the drama of our film and struggling to gain males audiences through our genre at all.

Another survey was conducted by Nick Redfern from 'Research into Film'. He found that males had a wider spread of preference to genre than female audiences but tended to stick to action/adventure. Males aged 15-24 and 25-34 were found to be very closely linked in genre preference whereas those over the age of 55 were singled out by their preferred genre of drama films. He came to the conclusion that males under 35 were more suited to comedy films but it couldn't be proven that they would watch the same comedy films throughout.
This means that our film opening will attract a wide audience because of its genre, mostly younger generations and mostly females due to the comedy aspects but also male audiences and older audiences due to the drama aspects.